Harry & David Fruit Packaging Series

Harry & David Brand dried fruits make the perfect healthy snack, especially when you crave something sweet. These unique flavors of dried fruit are each made up
of a different fruit fusion, including Plumcot, Pineberry, and Rangpur. The package design reflects each individual fruit fusion by incorporating a unique color palette and custom typography for each flavor, the fun illustrations depict each flavor combination as cool characters, each donning sunglasses and glamorous accessories. The whimsical imagery appeals to children adults alike.
The visuals were created using a combination of digital and traditional
mediums. The characters were created using Comic markers, adding
a handcrafted texture to the design.